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Privacy Policy

Last updated: February 2026

1. Introduction

SitePulsar ("we", "us", "our") operates the website sitepulsar.ai and provides AI visibility audit services. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our platform.

We are committed to compliance with the EU General Data Protection Regulation (GDPR), the EU AI Act (Regulation 2024/1689), and other applicable data protection legislation.

2. Data We Collect

We collect the following categories of personal data:

  • Account information — email address and authentication credentials when you create an account.
  • Audit inputs — website URLs and brand names you submit for analysis.
  • Audit results — the reports generated by our platform, including GEO scores, AIO scores, AI reputation data, and action plans.
  • Usage data — pages visited, features used, and technical information such as browser type, IP address, and device information.

3. How We Use Your Data

We process your personal data for the following purposes:

  • To provide and operate our AI visibility audit services.
  • To generate GEO (Generative Engine Optimization) and AIO (Agentic AI Optimization) audit reports.
  • To authenticate your account and manage your sessions.
  • To improve and develop our platform and services.
  • To communicate with you about your account and service updates.
  • To comply with legal obligations.

4. AI Processing & the EU AI Act

SitePulsar uses artificial intelligence systems to perform website audits and generate reports. In accordance with the EU AI Act, we provide the following transparency information:

  • AI system purpose — Our AI systems analyze publicly available website data to assess brand visibility across AI engines (ChatGPT, Claude, Gemini, Perplexity, Grok) and evaluate website readiness for AI agent interactions.
  • Risk classification — We classify our AI system as minimal risk under the EU AI Act, as it provides informational analysis and recommendations without making automated decisions that significantly affect individuals.
  • Third-party AI providers — We use AI models from Anthropic (Claude) and OpenAI (GPT) to process audit data. Data sent to these providers is limited to publicly available website content and is processed under their respective data processing agreements.
  • Human oversight — All AI-generated reports are informational in nature. Users retain full control over whether and how to act on recommendations.
  • No profiling — We do not use AI to profile individuals or make automated decisions with legal or significant effects on natural persons.

5. Data Sharing

We may share your data with the following categories of recipients:

  • AI service providers — Anthropic and OpenAI, for processing audit queries. Only publicly available website data and your brand/URL inputs are shared.
  • Infrastructure providers — Supabase (database and authentication), Vercel (hosting). These providers process data under appropriate data processing agreements.
  • Legal requirements — We may disclose data when required by law, regulation, or legal process.

We do not sell your personal data to third parties.

6. Data Retention

We retain your account information and audit results for as long as your account is active. You may request deletion of your account and associated data at any time by contacting us. Upon account deletion, your data will be removed within 30 days, except where retention is required by law.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Access — request a copy of your personal data.
  • Rectification — request correction of inaccurate data.
  • Erasure — request deletion of your data.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to processing based on legitimate interests.
  • Restriction — request restriction of processing.

To exercise any of these rights, please contact us using the details below.

8. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (TLS), secure authentication, and access controls. However, no method of transmission over the internet is 100% secure.

9. Cookies

We use essential cookies for authentication and session management. We do not use advertising or tracking cookies. Essential cookies are strictly necessary for the operation of the platform and do not require consent under the ePrivacy Directive.

10. Contact

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

SitePulsar
Email: info@sitepulsar.ai