Is your brand visible to
AI Engines & Agents?
AI now answers questions instead of showing links. SitePulsar checks five AI engines to see if they know your brand. We also test if AI bots can read and use your site.
Free instant scan — no sign-up needed
Check your website in 10 seconds
We scan schema markup, llms.txt, robots.txt, content quality and trust signals — no AI tokens, just fast checks.
Why AI visibility matters — the data
400M+
Weekly ChatGPT users
OpenAI reported 400 million weekly active users in early 2025 — many using it for product and brand recommendations.
70–75%
Of searches end without a click
Noventa (JIEM, 2026) found 70–75% of Google searches end without a click — users get the answer from AI directly.
15–25%
Organic traffic already lost
Noventa (JIEM, 2026) reports a 15–25% decline in organic traffic since zero-click and AI-driven results became prevalent.
+40%
AI visibility boost with GEO
Aggarwal et al. (KDD 2024) showed GEO techniques improve content visibility in AI engines by up to 40%.
The Two Sides of AI Visibility
Traditional SEO is no longer enough. You need to optimize for two new audiences.
Generative Engine Optimization (GEO)
Can ChatGPT answer questions about your brand? Or does it recommend your competitor?
- Queries ChatGPT, Claude, Gemini, Perplexity, and Grok
- Checks Google Knowledge Graph identity
- Maps competitor dominance across AI engines
Agentic AI Optimization (AIO)
Can AI bots find, read, and use your website without human help?
- Checks
llms.txt(AI instructions file),robots.txt, and AI agent manifests - Checks if AI bots trust your site: reviews, third-party links, and certifications
- Checks your structured data, API access, and site navigation for AI agents
Traditional SEO vs GEO vs AIO
Three disciplines, three audiences. Most brands only optimize for one.
Target
Goal
Key signals
Content format
Success metric
Audited by SitePulsar
| Category | Traditional SEO | GEO | AIO |
|---|---|---|---|
| Target | Google search result pages | AI-generated answers (ChatGPT, Gemini, Claude…) | Autonomous AI agents & shopping bots |
| Goal | Rank on page 1 for keywords | Get mentioned when AI answers questions | Let AI bots read, compare & act on your site |
| Key signals | Backlinks, keywords, page speed | Brand authority, structured data, citations | llms.txt, schema depth, API access, trust signals |
| Content format | Keyword-optimized long-form pages | Entity-rich, citation-worthy content | Machine-readable, structured, navigable |
| Success metric | Rankings & organic clicks | Brand mentions in AI answers | Agent-readiness score |
| Audited by SitePulsar | — | ✓ GEO Score (0–100) | ✓ AIO Score (0–100) |
See the full comparison — GEO vs SEO and SitePulsar vs competitors →
How the Audit Works
1. Website Analysis
We scan your site. We check for structured data, AI files like llms.txt, and key metadata.
2. Multi-AI Analysis
We ask ChatGPT, Claude, Gemini, Perplexity, and Grok about your brand. We also check Google's Knowledge Graph and Places.
3. Actionable Report
You get GEO and AIO scores, a competitor map, and a step-by-step plan to improve.
Everything included in your audit
Google Intelligence
See how Google knows your brand. We check the Knowledge Graph and Places data.
AI Brand Recognition
Do the five main AI engines know your brand? Or do they suggest a rival? We find out.
AI Bot Policy Check
Check if your robots.txt blocks AI crawlers like GPTBot or ClaudeBot by mistake.
Competitor Map
Discover which brands AI engines recommend instead of yours, and why.
AIO Score
A 0-100 score showing how well AI agents can read and use your website.
Agent-Readiness Checks
Checks llms.txt, ai-plugin.json, sitemap, API access, and your page structure.
Frequently Asked Questions
Your questions about AI visibility and SitePulsar.
What is GEO (Generative Engine Optimization)?
GEO means making your brand visible to AI engines. These include ChatGPT, Claude, Gemini, Perplexity, and Grok. Traditional SEO is about Google rankings. GEO is about what AI says when someone asks about your industry. The goal: when people ask AI, your brand gets mentioned.
How is GEO different from traditional SEO?
Traditional SEO targets Google search results — the blue links. GEO targets AI answers. AI engines pick one brand and recommend it. They don't show a ranked list. AI engines care about brand authority and content quality. Backlinks and keywords matter less. See the full comparison at sitepulsar.ai/compare.
What is AIO (Agentic AI Optimization)?
AIO prepares your site for AI agents. These are bots that browse and act without human help. SitePulsar checks 20+ factors for agent readiness. We look at llms.txt (an AI instructions file), robots.txt, structured data, API access, and page navigation.
Which AI engines does SitePulsar check?
SitePulsar asks five major AI engines in real time: ChatGPT, Claude, Gemini, Grok, and Perplexity. We also check Google's Knowledge Graph, Places, and Search APIs. Together, these give you a clear view of how AI understands your brand.
How long does an audit take?
Most audits finish in 3 to 4 minutes. We scan your site and ask all five AI engines at the same time. We gather Google data and build your full report. Your report includes scores, a competitor map, and a clear action plan.
What do I get in the audit report?
You get a GEO score and an AIO score. Both go from 0 to 100, split into five parts. Your report shows which AI engines know your brand. It also lists your top competitors and your Google Knowledge Graph status. You get a step-by-step action plan to improve.
Why should I care about AI visibility?
70–75% of Google searches end without a click. Users get the answer from the AI directly. When an AI summary appears, organic clicks drop from 15% to just 8% (Pew, 2025). Organic traffic has already fallen 15–25% since AI-driven results became common (Noventa, JIEM 2026). AI-referred visitors convert 4.4× better than regular search (Omnius, 2025). GEO can boost your AI visibility by up to 40% (Aggarwal et al., KDD 2024).
Start optimizing today
See exactly where you stand in AI search — free to start.
Just want one full audit?
Buy 1 credit — runs a complete GEO + AIO report, no subscription needed.
Free
$0
3 audits / month
- ✓ GEO + AIO Score
- ✓ Action Plan
- ✗ AI Visibility per engine
- ✗ Competitor analysis
Pro
$29/mo
Unlimited audits
- ✓ Everything in Free
- ✓ All 5 AI engines
- ✓ Competitor SOV + Gap analysis
- ✓ Score history & trends
- ✓ Full PDF report
- ✓ AI Consultant (Beta)
- ✓ API access
Business
$79/mo
Teams & agencies
- ✓ Everything in Pro
- ✓ Google Intelligence
- ✓ Monitoring & alerts
- ✓ Product Agent Readability
- ✓ API access
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